SPOS #498 – Future Digital Marketing With Bob Pearson

Welcome to episode #498 of Six Pixels Of Separation – The Mirum Podcast

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #498 – Host: Mitch JoelBob Pearson first came on to my radar when he published his first business book, PreCommerce, in 2011. Bob is known in the digital marketing industry as a true innovator and someone who believes (deeply) in the power of analytics and pragmatism to drive better business results (with a heavy slant towards public relations and communications). With that, he is president of W20 Group, and putting the finishing touches on his next book, Storytizing (which should be available around March). Bob also teaches for the Syracuse Center for Social Commerce and the U.S. State Department’s Marketing College. Prior to this current agency position, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500’s first global social media function — which became the industry standard for social media and brands. So, where is the industry at today? Where is it going in the next short while? Enjoy the conversation…

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #498 – Host: Mitch Joel.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)