SPOS #483 – Decoding Human Motivation With David Forbes

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Welcome to episode #483 of Six Pixels Of Separation – The Mirum Podcast. Sometime, you pick up a book that you can’t put down, and realize that you’ve never really heard of the author… and, you’re embarrassed. That’s the exact feeling I had after reading The Science of Why by Dr. David Forbes. He’s a clinical and cognitive psychologist, who was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development before starting his career as a business consultant. For over 20 years, he has been at the helm of Forbes Consulting as a strategic market research consultancy, dedicated to creating business advantage through deep psychological consumer insights. So, why do consumers do what they do? What is truly behind the choices that they make? How can brands better reach them? The answers to this – and more questions – may surprise you. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #483 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #483 – Host: Mitch Joel.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)