SPOS #479 – Explosive Customer Growth With Gabriel Weinberg

September 13, 2015 Laura Bosch 106 Views

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Welcome to episode #479 of Six Pixels Of Separation – The Mirum Podcast. The challenge with any business (the ones that are digital… and the ones that are not) is getting a consumer to not only pay attention, but to become a customer. Even then, getting someone to buy from you once is not the same as getting them to buy from you frequently. It’s a busy world, and the push for a consumer to try something new is everywhere. Gabriel Weinberg is the founder and CEO of DuckDuckGo. If you think you’re in a competitive business, DuckDuckGo is a search engine that doesn’t track you, but it’s hard to compete in a Google world. Before entering the search world, Weinberg was the cofounder of Opobox, which was sold for $10 million. Now, a major book publisher is releasing a newer version of the book he co-authored titled, Traction – How Any Startup Can Achieve Explosive Customer Growth. Originally, he self-published the first edition of Traction, and – using techniques from the book – managed to sell over 35,000 copies across three printings, now with 160+ 5-star Amazon reviews. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #479 – Host: Mitch Joel.