SPOS #477 – The Business Of Podcasting With Donna Papacosta
Welcome to episode #477 of Six Pixels Of Separation – The Mirum Podcast. It’s hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I’ve been creating this podcast – on a weekly basis – since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Donna Papacosta. At the time, I thought the format was a joke, but after spending time with Donna, I quickly felt that this might be the perfect channel for businesses to experiment with audio. Not to be another kind of radio, but to invent a new type of audio programming. Ten years later, and it is still evolving. I’m loving the podcasting value in relation to business. Donna runs a successful communications consultancy called, Trafalgar Communications. More recently, she co-authored the book, The Business Of Podcasting – How to Take Your Podcasting Passion from the Personal to the Professional, with Steve Lubetkin. This book is filled with some great insights on how to create a compelling show – from the tech behind it, to the story that’s going to make it popular. Enjoy the conversation…
Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #477 – Host: Mitch Joel.
- Running time: 54:11.
- Hello from beautiful Montreal.
- Subscribe over at iTunes.
- Please visit and leave comments on the blog – Six Pixels of Separation.
- Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
- or you can connect on LinkedIn.
- …or on twitter.
- Six Pixels of Separation the book is now available.
- CTRL ALT Delete is now available too!
- Here’s my conversation with Donna Papacosta.
- The Business Of Podcasting – How to Take Your Podcasting Passion from the Personal to the Professional.
- Trafalgar Communications.
- Follow Donna on Twitter.
- Vote for my panel at SXSW in 2016: The Agency Is Dead. Long Live The Agency.
- This week’s music: David Usher ‘St. Lawrence River’.
- Get David’s song for free here: Artists For Amnesty.
Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #477 – Host: Mitch Joel.
Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher digital marketing donna papacosta facebook google iTunes j walter thompson marketing blog marketing podcast mirum mirum agency steve lubetkin sxsx the business of podcasting trafalgar communications twitter wpp
