SPOS #407 – Humanizing The Company With Gini Dietrich

Welcome to episode #407 of Six Pixels Of Separation – The Twist Image Podcast. If you’re trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She has her own communications agency that focuses on digital and social media called, Arment Dietrich, and has one of the most popular blogs on the topic, Spin Sucks (which also offers professional development for communications professionals). She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. In a world where so many changes have happened – just in the last few weeks, alone – I’m thrilled to have Gini back on the show to talk about where we’re at in this space, how well organizations have adapted to digital, and why her new book matters so much. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #407 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #407 – Host: Mitch Joel.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)