SPOS #308 – Return On Influence With Mark W. Schaefer

Welcome to episode #308 of Six Pixels Of Separation – The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer’s true influence in the online channels. While this is already a very contentious issue, it seems like marketers are the first ones in the door on this. We see this as a prime opportunity to tip the scales by better understanding who is complaining about us and who is lauding the brands that we represent. At the same time, many marketers see Klout and the power to social score individuals as a great way to not only nurture our evangelists but uncover new ones. Whether or not you think that this is an idea that will stick, it’s here… it’s going to evolve and people like Mark think it’s a pretty big deal. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #308 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #308 – Host: Mitch Joel.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)