SPOS #306 – Truth In Marketing With Jonathan Salem Baskin

Welcome to episode #306 of Six Pixels Of Separation – The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He’s had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan’s resume is a who’s who of the top brands in the world. Along with that, he is a prolific writer and thinker. We first connected in 2008 when his book, Branding Only Works On Cattle, came out because we share the same editor and publisher (Grand Central Publishing – Hachette Book Group). He then went on to write the book, Bright Lights & Dim Bulbs and then Histories Of Social Media. He’s back with another book titled, Tell The Truth – Honesty is Your Most Powerful Marketing Tool (which he co-authored along with Sue Unerman – Chief Strategy Officer of MediaCom, a WPP agency). Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it’s a pleasure to have him back on the show. Enjoy the conversation…

Enjoy the conversation…