SPOS #295 – Mobile Marketing Impact With Gary Schwartz

Welcome to episode #295 of Six Pixels Of Separation – The Twist Image Podcast. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another… and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc…), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. Recently, he published his first book, The Impulse Economy – Understanding mobile shoppers and what makes them buy. He brings a plethora of experience and insights from the mobile landscape to our marketing world, and it’s a true privilege to have him as a guest on the show this week. Enjoy the conversation…

Running time: 42:05.
Please send in questions, comments, suggestions – mitch@twistimage.com.
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Six Pixels of Separation the book is now available.
Episode #41 of Media Hacks is coming soon and it might feature:
Chris Brogan – New Marketing Labs – Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
C.C. Chapman – Managing The Gray – Digital Dads – Content Rules.
Hugh McGuire – LibriVox – iambik audio – PressBooks.
Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee.
Julien Smith – In Over Your Head – Co-author of Trust Agents.
In conversation with Gary Schwartz.
Impact Mobile.
The Impulse Economy.
Follow Gary on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.