SPOS #293 – Marketing Leadership With Mark W. Schaefer

https://traffic.libsyn.com/secure/sixpixels/SPOS_293_-_Mark_Schaefer.mp3?_=1

Welcome to episode #293 of Six Pixels Of Separation – The Twist Image Podcast. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of scoring an individual consumer’s true influence in the online channels. While this is already a very contentious issue, there’s something bigger happening is our online world that bears reflection: what, exactly, is leadership? Is it how many people follow someone on Twitter? Is it the success of a Facebook campaign? What about a successful Blog? In this Podcast, Mark and I debate the merits of true marketing leadership and what brands need to know as they continue to struggle with success metrics and ROI. I should also mention that the audio conversation recorded a little strangely (so apologies for non-perfect audio quality). Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #293 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #293 – Host: Mitch Joel.

Tags:

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)