SPOS #207 – Media Hacks #31

Welcome to episode #207 of Six Pixels Of Separation – The Twist Image Podcast. It’s not about whether or not banner advertising works, it’s about how we are designing the Internet. More often than not, publishers create pages that are better for their advertisers than they are for their consumers. When that happens, consumers vote with their clicks, their Facebook status updates and with their tweets. The model for the Internet, Marketing and communications is more complex than ever. In this episode of Media Hacks, Christopher S. Penn, Hugh McGuire and myself explore some of the bigger changes that are happening online right now. This includes new developments like Apple‘s Retina Display as well as what email can (and should) do better. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #207 – Host: Mitch Joel.

• Running time: 50:58.
• Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
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• …or on twitter.
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• Six Pixels of Separation the book is now available.
• Episode #31 of Media Hacks is now and it features: 
• Hugh McGuire – LibriVox – Bite-Sized Edits – The Book Oven.
• Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee. 
• Not available for this episode:
• Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
• C.C. Chapman – Managing The Gray – Campfire.
• Julien Smith – In Over Your Head – Co-author of Trust Agents.
• The economy is still in the tank, but you can’t find an iPad to save your life.
• What does that tell?
• Ninja gives us the rundown on the economy.
• It’s time to shut down the government for twenty years and start printing money.
• …And with all of that, the release of the new iPhone still crashed both the AT&T and Apple website.
• We are getting tired of being poor and we’re not going to take it.
• We are fine with living in debt… especially if it’s cheap.
• The big debate: do you buy an iPad or wait for the new iPhone 4G and get the next generation iPad?
• A chat about the new iPhone.
• It’s all about Retina Display.
• The new iBook shelf can scrape email and work in PDF formats.
• Once again, we’re talking about location.
• A new conversation about a smarter email system.
• There is a lot of talk about people not using email in the future.
• Like Facebook: Email: Press Delete.
• Managing information is still a struggle and it’s not perfect.
• Can Google Wave save us?
• Does anybody remember bacn?
• Hugh gets provocative: Death to Design? Death to the Banner Ad?
• Loving both Readability and InstaPaper.
• Avinash Kaushik (Analytics Evangelist, Google and author of Web Analytics 2.0) is all about not being a selfish lover.
• Text will be displayed in many different ways, so let’s make the text more like data.
• Banners ads vs. Display advertising vs. the needs/wants of the reader.
• How much stock is there in display advertising?
• Ad-blocking is bigger than you think.
• Danny Sullivan’s take on Readability and display advertising.
• Twitter and the new Promoted Tweets.
• Broadcasting Works (Even In Social Media).
• Twitter has over 125 million users. Twitter is now Times Square.
• I rant about why banner advertising really messed up New Media.
• What is the Internet as a media channel? What can it be?
• With reading as the primary driver, who designs for the reader?
• The Huffington Post design works well for them. As does the Craigslist design.
• What provides comfort is what will win.
• The flow of iPad usability will change the game (again).
• Twitter Places is coming.
• Check out The Deal Map.
• Thinking about our friends at Podcasters Across Borders.
• Happy Father’s Day everyone!
• David Usher – ‘Kill The Lights’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #207 – Host: Mitch Joel.

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