Sponsored: The Art of Disruption (Dell Podference) | 1

https://dts.podtrac.com/redirect.mp3/chrt.fm/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/297c7394-ce90-4089-b99c-7eba949ffc65.mp3?_=1

Startups search for pain points in the customer experience and design their product to solve these problems. There’s an art to knowing how to find that one thing the market needs and running with it. On the flip side, established businesses need to constantly reassess their products to avoid being disrupted and left behind.

On this episode, Wharton School marketing professor Jonah Berger joins Business Wars host David Brown for a conversation about the art of disruption – how small businesses can gain the advantage and how legacy businesses can stay one step ahead.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)