Shopping in the Social Media Age | 4

December 26, 2024 Laura Bosch 9 Views

TikTok gift guides and social media shopping platforms changed the game this holiday season. So how much did shoppers spend — and where did they make those purchases? Hint: it definitely wasn’t Target. David is joined by Jordyn Holman, retail reporter for The New York Times, and Kitty Guo, a writer for The Strategist covering gifting, to find out how shopping habits shifted in 2024.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)