Red Bull vs Monster – Beast Gores Bull | 2

November 15, 2018 Laura Bosch 97 Views

https://dts.podtrac.com/redirect.mp3/chtbl.com/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/1ccd8059-c15b-47ea-8b9d-8576f3bcb6b9.mp3?_=1

As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alternative to its yuppie European competitor. Not only does Hall intend to pull Hansen back from the verge of bankruptcy, his plans will position Monster to take a massive bite out of Red Bull’s multi-billion dollar industry.

Support this show by supporting our sponsors!

Get to know the well-connected 2019 Lincoln MKC at Lincoln.com/Wondery

Article – You can get $50 off your first order of $100 or more only at Article.com/BW

Keeps – Visit Keeps.com/BW for a free month of treatment!

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)