Playing with Sugar Professionally with Danielle Boutros
My guest for this episode of Influence Unlocked learned to bake from YouTube videos and is now a media personality in her own right and the owner of a custom design cake shop with a long list of clients including cruise companies, sporting organisations, celebrity chefs and major corporate companies.
Daniella Boutros left school at 16 after struggling with severe dyslexia. She presented her parents with a savvy proposition to open a business, but despite its success she closed it at 20 to become a housewife. Being the perfect Stepford Wife didn’t suit her, though, and after her marriage ended a few years later Daniella worked four jobs, seven days and seven nights, saving enough money to buy a house, but instead chose to invest in herself ‘one more time’ and start a business.
Her first impromptu baking job went viral and Buttercréme Lane was born. She’s since become a celebrity baker, appearing regularly on breakfast television and radio and becoming a media ambassador for not-for-profit organisation Adopt Change.
After knowing Daniella for a few years, I can tell you she has a heart of gold – just ask the neighbourhood kids who used to swarm her apartment every afternoon for baked treats – but on this episode she talks about building her personal brand and a bit of her cheeky side. Listen in to find out how she built up her resilience despite her learning difficulties, and the three things she keeps on her bedside table to remind her of three important lessons every morning.
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Producer: Andrew Menczel
