Nike vs Adidas – The Starting Line | 2

https://dts.podtrac.com/redirect.mp3/chtbl.com/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/36d5887f-1a3a-4ad0-aa90-ddaaac74f81b.mp3?_=1

Rudi and Adi Dassler started the “Dassler Business” in the 1920s in their parent’s garage, recycling materials from WWI military gear and uniforms. They got a pair of their track spikes on an athlete named Jesse Owens at the 1936 Olympics and the company took off… until WWII.

The war may have been over for Germany, but the rivalry between Adi and Rudi was just heating up.

Rudi left to start his own company, Puma, and Adi created Adidas.

50 years later, with a waffle iron and inventory from Onitsuka Tiger, Phil Knight and Bill Bowerman start tinkering with some shoes in Bowerman’s kitchen. The waffle iron didn’t last long, but the shoes did.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)