Nike vs Adidas – Sneakerheads | 1

February 27, 2018 Laura Bosch 117 Views

In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be valued at $220 Billion by 2020 (which is double the GDP of Ukraine) but that begs the question – Why are companies sinking so much money into mesh and rubber for your feet?

In this series of Business Wars, we’ll find out. This is Episode 1 of a 7-part series on the brutal business battle between Nike and Adidas.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)