Netflix vs Blockbuster – Binge | 6

February 15, 2018 Laura Bosch 105 Views

Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was on to something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.

Support us by supporting our sponsors:

ZipRecruiter – Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter.com/BW

Squarespace – Get 10% off your first website or domain when you enter code BW at checkout. Visit them at Squarespace.com to get going!

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)