Motivating Employees & Marketing Automation

#QOTD: Can I get your wine business? YES? NO?
#QOTD2: What are you looking forward to in 2015?

The best way to push employees above their own means is to guilt them into it. 

Everybody is driven by things, so first and foremost, you need to use your ears and listen. You need to sit down with your employees and understand where they want to take their careers. What’s their ambition? By sitting down with people and actually listening, you’ll be able to set up your employees for success in order to achieve the beneficially mutual goals at hand. 

Don’t think for a second that money drives all motivation. It’s simply not true. People are in the game for multiple reasons and the only way for you to understand that is to listen. Once you understand then you can set them up to be in a place for them to deliver. 

The only way someone will over deliver FOR YOU, is to attack THEIR OWN selfishness. You may be selfish in asking for people to over-deliver for you, but the only way for that to be executed on is for you to over-deliver for them. The single best way to win is to provide for 51% of the relationship forcing them to be good enough to deliver on the other 49%. 

Listen, deliver, and guilt them. 

Period.