Mobile Talk at #SXSW with Bonin Bough

This was a heated conversation at SXSW between me and my main man, Bonin Bough, C-level exec and host of CNBC’s Cleveland Hustles with LeBron James. At this talk we discuss brands texting consumers, email newsletters, the importance of time, virtual currency, and personalization when it comes to branding. This one gets heated because we butt heads quite a bit but I’m a big believer in that everything needs to be debated and that’s why this one’s a winner.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)