MicroVee: What Happened When I Sent a $400 Thank-You Gift | GaryVee Keynote Clip

May 25, 2025 Laura Bosch 8 Views

Sometimes the smallest gesture creates the biggest return.

In this episode, I talk about one of my favorite stories ever—where a simple act of gratitude turned into a massive business opportunity. This is for all the entrepreneurs out there who are obsessed with scale and tech… but might be sleeping on the old-school moves that really build brand equity.

This isn’t theory—it’s a real case study of how doing the unscalable can scale your business better than any ad campaign. I also break down the mindset you need to win in today’s economy: either go all in on social media or go all in on relationships. The middle? That’s where businesses die.

🎯 If you’re in business, marketing, sales, or customer service… this episode is your reminder that being human still wins.

We talk about:

📞 Why calling your old clients might be your next growth strategy
🎯 How a $400 jersey for a $100 customer led to a $6,000 sale
❤️ Scaling the unscalable: why gratitude is the edge
🧠 The mindset difference between winning and being forgotten
🚫 Why the “middle” in business is the worst place to be

🎧 Don’t sleep on this one—it’s a great example of how to actually do business in a meaningful way.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)