Marketing in the Digital Age

June 1, 2023 Laura Bosch 172 Views

https://anchor.fm/s/f39a864/podcast/play/71387880/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-5-1%2F332752244-44100-2-d9ce44a62df05.mp3?_=1

Join us in today's episode as Gary has a conversation with journalist Jasper Mulder with Adformatie. Diving into the ever-changing world of advertising, they chat about everything from the game-changing role of social media platforms to important stuff like brand accountability. Gary emphasizes that social media isn't just about getting noticed—it's a powerful tool for learning about what consumers really want. Discover the perks and potential of building your brand via social media, understand the crucial role of creativity and learning the platform, and consider the advantages of reaching the right people at the right scale.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)