Macy’s vs Gimbels – Diversify or Die | 4

It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the Depression. Macy’s counters Gimbels’ strategic expansion by hiring a brilliant young copywriter, one of the first female advertising executives, and entering the new industry of radio broadcasting to advertise to the masses.

If you or someone you know is struggling with mental health, here are some additional resources: 

National Suicide Prevention Lifeline: 1-800-273-8255 

National Alliance on Mental Illness: 1-800-950-6264

Crisis Text Line: Within the US, text HOME to 741741

Depression and Bipolar Support Alliance: 1-800-826-3632

 

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)