How to Understand Culture | Monday Marketing Takes: TikTok

https://anchor.fm/s/f39a864/podcast/play/21972585/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-10-2%2F9bd2f0fe-c888-890d-0245-8c2d8cf03ae5.mp3?_=1

This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the TikTok head of Global Marketing, Nick Tran. We discuss the method behind understanding culture, providing value to the end consumer, and the hidden value of sports cards. Enjoy! Let me know what you thought.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)