How To Succeed In Marketing

August 26, 2024 Laura Bosch 89 Views

https://anchor.fm/s/f39a864/podcast/play/90807977/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-7-23%2F385230419-44100-2-361de3fb57871.mp3?_=1

Today’s episode of the podcast is a Q&A and fireside chat I did with CMOs in Australia this time last year. I answer a bunch of interesting marketing questions such as how marketers need to use AI, the concept of “and” vs “or” in marketing, and the right balance between math and art in marketing. Hope you enjoy it!

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)