How to Stop Your Industry from Getting Stale

https://anchor.fm/s/f39a864/podcast/play/5793313/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2019-9-10%2F27415482-44100-2-29c0da4eba13e.mp3?_=1

 #QOTD – What are the first three sites you look at in the morning?

 I always find that the best way to attack your own industry and innovate is to spend *zero* time in it. I spent an extreme lack of time in the wine industry, and I spent almost no time dealing with the “agency world” right now. I think I’ve been to like six other agencies because we had meetings there, but that is literally it. I don’t read AdAge, I don’t ask my senior people what they did at other agencies. 

For me, my lack of industry knowledge, and my lack of education have actually allowed me to innovate even more. I go with what I think works, not with what everybody else in the industry is doing. 

So pay attention to the food industry, or the rock-climbing business. The best way to not innovate is to pay attention to everybody else in the business, because they’re just doing the same crap, too.

 

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)