How To Make Every Penny Work Like a Dollar

https://anchor.fm/s/f39a864/podcast/play/5792235/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2019-9-10%2F27414399-48000-2-1cc7abd4883d1.mp3?_=1

A lot of companies are going to go out of business over the next decade for one main reason:

Humans don’t like change.

If you’re plan to be in business for the long term and you’re holding “what worked” in the past on a pedestal, I really hope this podcast changes the way you look at things.

This is a keynote I gave in Vegas at the International Franchise Association on Facebook and Instagram marketing in 2019, the rise of voice and machine learning, and more.

3:20 – I’ve always been chasing the attention of the end consumer
 
7:58 – I didn’t come from a corporate environment
 
14:40 – I lose when I lose because then it’s my fault
 
23:20 – You’re taking real money and throwing it in the garbage
 
28:40 – Voice is going to put you out
 
39:46 – What I learn from growing up in a family business environment

What was your biggest takeaway from this? Tweet @GaryVee and let me know

 
 

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)