How to Know if You’re Directing Attention Strategically | Las Vegas Imagine Keynote

Trying something new in this episode. First In Line member Dan Willis got a chance to intro the podcast because he left a review on twitter. If you want to get a chance to intro an episode make sure you give us feedback on social ;). Super fired up on this keynote I did in Vegas on May 14th. A lot of b2b and b2c talk here as well as focusing on capitalizing on the attention your cultivating. Enjoy and let me know what you thought @garyvee 

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Timestamps:

3:01 – Attention of the person you are trying to reach
9:15 – The future of Linkedin and how to take advantage of it.
14:01- Advice for B2B companies.
20:30 – The importance of communication and the opportunity available now
30 – The future of text platforms.
34:30 – Speak your full truth in your career. (Better to die on your own sword)
37:50 – Hacking your attention and being the next layer.
42:00 – How do you track the ROI and know that the work you put in will be useful?
45:43 – Why do you push people to Instagram when your audience is on Twitter?
47:31- How do I engage my customers on social?
50:21- How do you deal with entrenchment and bureaucracy within an organization?
52:18 – Why K-Swiss?
55:13 – Do you think we will be in an A.I arms race?

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)