How to Keep Your Startup Competitive

https://anchor.fm/s/f39a864/podcast/play/5793309/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2019-9-10%2F27415473-44100-2-18a064a7f6d41.mp3?_=1

#QOTD: Who is the biggest influence in your life right now?

As an entrepreneur, I default into assuming it’s always going to be competitive. It doesn’t matter if “nobody is in your space” because if you’re any good, and you’ve figured something new out, EVERYBODY is going to be in your space eventually. 

To me, competition between startups is the same old game: Better product, better service, better execution. Those are the things that will drive your business. 

When you’re David, you shouldn’t play Goliath’s game. When you’re Goliath, you should CRUSH David.

Here’s an example: Did anybody think it was weird that, for three years, I NEVER mentioned VaynerMedia. The truth there was that my size (or my lack thereof) was my advantage, and I couldn’t let these other big guys know how huge we were getting! I was learning the landscape. Now that we’ve got the money and the scale to compete, you’ll see that I’m talking about it more. 

The important thing is to NEVER PLAY THE OTHER PERSON’S GAME.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)