How to Deliver on Expectations | Monday Marketing Takes: ViacomCBS

December 14, 2020 Laura Bosch 130 Views

This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we featurean interview that I did with the President of Global Consumer Products for ViacomCBS, Pam Kaufman. We discuss how to identify the expectations of your audience as well as how to leverage brand to grow your business. Enjoy! Let me know what you thought.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)