How To Build The Perfect 7 Second Business Pitch | (Un)conscious Keynote

May 28, 2021 Laura Bosch 167 Views

https://anchor.fm/s/f39a864/podcast/play/34359960/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-4-27%2F60177921-c71d-41cd-8a1c-baea7e4a1782.mp3?_=1

Today’s episode is a keynote I did for (Un)conscious Stories surrounding the idea of capturing people’s attention in 7 seconds or less. Often times brands miss the mark on their advertising simply due to the fact that they misunderstand the human attention span. 7 seconds is all it takes to capture the attention of a person, and when you stretch your business pitch, or commercial longer than that, you run the risk of losing attentive eyes and ears. We discuss the key elements to tell a story effectively and why it’s important to be authentic to your audience in the process.

Enjoy! Let me know what you thought.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)