How To Build A Successful Brand in the Digital Age

On today’s episode of the podcast I am sharing a 4Ds I had a while back. The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attempting to convert or to create an experience? The latter always triumphs. I hope you guys enjoy this one!

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)