How To Build A Successful Brand In 2022 | 4Ds

June 27, 2022 Laura Bosch 126 Views

https://anchor.fm/s/f39a864/podcast/play/53922962/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-5-24%2F273436122-44100-2-73bc57a035a65.mp3?_=1

Today’s episode is the newest installment of 4Ds! The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attempting to convert or to create an experience? The latter always triumphs.
Finally, there is only one thing that constitutes “brand.” It’s how you feel when you interact with a product, service, or company. Many of you have messaged us asking for more detailed business advice from Gary, which is why we love putting out these 4Ds sessions in which Gary really digs in deep into the tactics of growing businesses with CEOs and entrepreneurs.

Enjoy! Let me know what you thought.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)