How to Become a Thought Leader | Inside 4Ds

July 10, 2019 Laura Bosch 157 Views

https://anchor.fm/s/f39a864/podcast/play/5792128/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2019-9-10%2F27414285-48000-2-0a6d570fcd90c.mp3?_=1

What’s up podcast. Awesome 4Ds episode for you guys today, this session took place on June 10th and a lot of serious topics were covered. Please listen to the whole thing and tweet me @garyvee with any questions. Check out https://vaynermedia.com/service/4ds/ for more info

Timestamps:

1:30 – How do you create urgency for a product catering to SMBs?

8:30 – When scaling so fast, how do you make sure the knowledge transfer happens?

9:30 – Can B2B SaaS products leverage influencers?

11:20 – CTA advice for a IRL banner campaign?

15:50 – How do I become a thought-leader in multiple online communities?

30:20 – How do I brand my Mortgage company to steal consumers from the bigger companies?

38 – Should we brand the company or the human being?

39:10 – TikTok or Instagram?

41:30 – How do you properly right hook?

47:25 – Should I build my own media team or outsource?

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)