How Businesses Should Think About Social Media | Business Meeting

I see too many companies putting effort into social solely for the purpose of doing social. If companies put more of an emphasis on brand and sales, I think that there would be a positive and dramatic shift in how that company thinks about and executes on social.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)