Hershey vs Mars – Mars Attacks! | 4

November 6, 2019 Laura Bosch 124 Views

https://dts.podtrac.com/redirect.mp3/chtbl.com/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/da32ada7-c99a-4139-a04c-80764a37c588.mp3?_=1

It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.

And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team.

The question is: can Hershey shake off its docile ways in time to stop Forrest’s relentless advance?

Exciting news! Business Wars is now available globally. That means you can listen to Business Wars in French, German, Spanish, and Brazilian Portuguese:

wondery.fm/BWPortuguese

wondery.fm/BWSpanish

wondery.fm/BWFrench

wondery.fm/BWGerman

Support us by supporting our sponsors!

Door Dash – To get $5 off your first order, download the DoorDash app from the App Store and enter promo code BW

ZipRecruiter – Try ZipRecruiter FOR FREE at our web address: ZipRecruiter.com/BW

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)