Hasbro vs Mattel – The Shotgun Wedding | 5
A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a billion dollars behind, and CEO John Amerman isn’t happy about it.
Ever since Hasbro turned British fashion doll Sindy into a Barbie lookalike, the two toymakers have been at war. Now Amerman is looking to make a couple strategic acquisitions: one to put Mattel back in pole position, and the other, to spite Hasbro.
You can find new episodes of Business Wars, completely ad-free, only on Stitcher Premium. For a free month of Stitcher Premium, go to stitcherpremium.com/wondery and use promo code WONDERY.
Support us by supporting our sponsors!
Blinkist – Go to Blinkist.com/BW to start your free trial or get three months off your yearly plan.
LinkedIn Marketing – To redeem a free $100 LinkedIn ad credit and launch your first campaign, go to LinkedIn.com/BW
