Harley and the Biker Wars – The Hog Is Born | 2

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It’s 1903, and Harley-Davidson is entering the spanking new motorcycle market. Of the hundreds of fledgling brands, the bike to beat is Indian, and Harley has the company in its crosshairs. But a decade later, Harley is on the defensive, scrambling to distance itself from the deadly sport of board track racing and solidify its image as a respectable brand. 

Indian has its own image problem when Mexican rebel leader Pancho Villa starts leading charges on a Powerplus model. But when the U.S. sends General Blackjack Pershing to hunt Villa down, Pershing’s troops are riding Harleys. 

But World War I proves a decisive turning point as both companies fight their way closer to the top of the motorcycle world.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)