Gibson vs Fender – Back From the Brink | 5

It’s the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games.

A group of employees has bought the Fender brand but not its factory. Now they need to find a place to keep making guitars — fast. And Gibson has new owners, too — who bring plenty of rock ‘n’ roll attitude to the job, but little experience. Can these new stewards of guitar’s most hallowed brands save their companies from the scrap heap?  

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)