Founder of StockX & Fanatics Collectibles | Josh Luber’s Bold New Venture

Hey everyone! This episode of the GaryVee Audio Experience is an absolute gem, especially for the collectors and entrepreneurs in the house. I sit down with my friend Josh Luber, co-founder of StockX and now the creator of an exciting new collectible toy brand, ghostwrite. We dive into the fascinating intersection of culture and commerce, exploring how collectibles have evolved into mainstream cultural staples.

Josh shares his entrepreneurial journey, from building StockX to scaling Fanatics collectibles, and now shaping the future of the collectible toy industry with ghostwrite. We break down what makes ghostwrite unique—think of it as a blank canvas for storytelling, collaborating with brands like the WNBA, NBA, and MLB. Plus, we geek out over collectibles, cultural trends, and how the collector mindset is reshaping the new money landscape.

If you’re into collectibles, entrepreneurship, or just love hearing stories about building something from the ground up, this episode is for you. Don’t miss Josh’s insights into where the industry is headed and why this moment is so pivotal for creators and collectors alike. Enjoy!

Check out ghostwrite: ghostwrite.com/wnba

Follow ghostwrite on IG: @_ghostwrite_

Follow Josh on IG: @joshluber