Foreword Thinking 03 – How Punk (Marketing) Are You?

Welcome to episode #3 of Foreword Thinking – The Business and Motivational Book Review Podcast presented by HarperCollins Canada. I was always into punk music, so having the opportunity to interview Richard Laermer and Mark Simmons from the book, Punk Marketing was of interest to me. While the guys are not sporting the piss n’ vinegar tattoos or torn jeans of the music genre from which they snagged their book title, they are asking us to, “get off your ass and join the revolution.” Let’s take a listen and hear just how punk they truly are…

Download the Podcast here: Foreword Thinking Podcast – Episode 3: How Punk (Marketing) Are You?

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)