Flicking off the fear switch with Jaimie Fuller
Honesty in sport and purity of competition are what drive my guest for this episode, and he practices what he preaches. Jaimie Fuller is the former executive chairman of global sportswear brand, SKINS, making waves last year when he released a heartfelt mea culpa announcing the Switzerland-based company’s bankruptcy. Through Jaimie’s leadership, SKINS became a prominent defender of ethics in sport, speaking out – and loudly – about doping in cycling and making headlines for withdrawing sponsorship from the Melbourne Storm rugby team following the team’s salary cap scandal.
Jaimie has continued to be a frank and vocal advocate for fundamental change in sports governance since leaving SKINS, spearheading several change initiatives including #NewFIFANow, which aims to call FIFA to account for its record of corruption and rebuild the organisation anew. He is a regular media commentator and has spoken at public forums across the world on how brands can influence positive change in sport. I hope you’ll join us for this frank – and fairly sweary! – discussion.
Read Jaimie’s farewell to SKINS here.
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