First Impressions, Patrick Ewing, & Google Plus
#QOTD: Give me some stories from your experiences with company holiday parties. I need gossip, people š Also, why are you not visiting me this weekend at Wine Library? š
Google+ is most definitely a failure (in my eyes) for Google. While Google is my pick for the best tech company in the world, they made the wrong decision in doing something outside of their DNA. They tried to copy something, and I think that was ill-fated.
I use Google+ because thereās an audience of mine there and it ties in greatly with the YouTube society. Thereās a small niche group of people that I massively respect that have developed some great communities there. However, much like every social network besides Twitter, it isnāt in fact a social network. Most of these āsocial networksā have become content portals. And so, I still have a great sized audience on Google+ and therefore they will not be forgotten and I will continue to distribute my content there because itās native, and thatās what you need to do. Understand the nuances of the platform and deliver based on how itās used.Ā
So all in all, Google+ is a loss, but itās still something that needs to be paid attention to. Nothing is ever dead. I talk about email open rates being down, but itās still at the top of my current marketing strategy.Ā
Itās about whatās happening in that moment. So where is Google+ now? It still merits the time it takes to utilize the platform and therefore I will continue to engage with my community within it. Remember people ā follow the eyes and ears.Ā