Facebook vs Snapchat – Vanishing Act | 1

It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it’s called Picaboo. Soon, it’s going to become Snapchat. But for Spiegel, this is more important than grades–at stake are potential investors and the future of communication as we know it.

 Mark Zuckerberg, meanwhile, is sitting on the world’s biggest social networking site, boasting 500 million users. But he knows his success depends on staying relevant. To do so, he’s going to have to compete with Snapchat.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)