Facebook vs Snapchat – Facebook Fights Back | 4

October 14, 2019 Laura Bosch 109 Views

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It’s September 2015 and Snapchat has just hit on a game-changer for the young company: filters that augment users’ faces. Thanks to some celebrity love, the new feature becomes wildly popular. But Mark Zuckerberg is watching closely, and acquires a competing startup.

Then, Zuckerberg switches up his strategy. His new philosophy: Don’t be too proud to copy. Unfortunately for Spiegel and Murphy, this is going to have devastating consequences.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)