ESPN vs Fox Sports | Fox Strikes Back | 4

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It’s 2005 and new ESPN programming chief John Skipper’s out to cement the brand’s market dominance by buying up more sports rights.

With ESPN spending big, Fox Sports will need more than its broadcast network and Fox Sports Net regional channels to stay in contention. It needs its own 24-hour national sports network.

And that means that after years of shadow boxing, Fox Sports and ESPN are about to get in the ring and go head to head for the first time.

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)