Electric Bikes | 7

https://dts.podtrac.com/redirect.mp3/chtbl.com/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/aeb8f46b-1791-4fb1-8417-70527a369165.mp3?_=1

Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley’s main demographic, baby boomers, are aging out of the motorcycle scene and the company is looking for its next target market. But will people be interested in a bike that is so fundamentally different than what the company is known for? And how do motorbikes overall fit into an auto industry that is becoming increasingly electric? Journalist Bradley Brownell writes about the auto industry and motorcycles, and has even test driven Harley’s new electric bike. He joins us to talk about Harley Davidson, the motorcycle industry and its electric future.

Support us by supporting our sponsors!

Away – As a listener of Business Wars, you can get $20 off an Away suitcase! To get that $20 off, here’s what you do: visit awaytravel.com/bw and use promo code BW during checkout.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)