Denim Wars | Storming the Castle | 3

It’s the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. 

But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.

Do they hold fast to their traditional base of cowboys and factory workers, or embrace the teenagers who are adopting denim? 

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Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)