Denim Wars | Lord of the Flies | 5

https://dts.podtrac.com/redirect.mp3/chtbl.com/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/6a6b5632-d504-4e51-8107-900e5171a332.mp3?_=1

It’s the ’80s and Levi’s is far out in front in the battle for denim dominance. 

But Lee owner V.F. Corporation isn’t giving up. It’s about to make a major move that will pile the pressure on Levi’s and threaten its status as market leader.

Listen ad-free on Wondery+ here

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)