Denim Wars | Cowboys & Indigos | 1

November 2, 2020 Laura Bosch 179 Views

https://dts.podtrac.com/redirect.mp3/chtbl.com/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/d3c41473-5b75-4d1f-a053-62b51a2c1208.mp3?_=1

It’s the 1930s and Californian jeans maker Levi Strauss & Co. is struggling. The Great Depression is destroying jobs and killing demand for its denim workwear.

So when a craze for the Old West boosts demand for jeans, Levi’s and its rival Lee seize the moment. But then an unfamiliar stranger swaggers into town looking to make their battle a three-way shootout.

Listen ad-free on Wondery+ here

Support us by supporting our sponsors!

FIVERR – Check out FIVERR.com and get 10% off your first order by using our code BW.

ExtraHop – Learn more about how ExtraHop stops breaches 70% faster, and experience the free trial for yourself at extrahop.com/BW.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)