Christmas Movie Wars | Once Upon A Christmas Ratings Hit | 2

December 6, 2021 Laura Bosch 93 Views

In 1951, the founder of Hallmark Cards, the successful greeting card company, decides to get into television by sponsoring a live opera airing on Christmas Eve. It’s a success, and Hallmark becomes a regular sponsor of television programming for decades. But when they launch their own cable channel in the early 2000s, the picture isn’t so rosy. By 2005, they’re considering selling the channel, but once again Christmas programming saves the day.

Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery Apphttps://wondery.app.link/businesswars.

Support us by supporting our sponsors!

NetSuite- Get special financing atnetsuite.com/WARS.

Burrow – Get $75 off your first order at burrow.com/bw

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Bosch

Laura is WhatPod's Business Editor. Laura began her career working in Marketing, before moving into Mergers & Aquisitions and becoming a freelance consultant in Strategic Business Development in 2012. A veteran of long haul air travel, she splits her time between Melbourne, Australia and Brighton, UK. Got a podcast to suggest ? Contact Laura (laura.bosch@whatpod.com.au)